Link building strategies, picked per page

Resource pages

When it works

Your site has a guide, tool or template that is useful on its own. Curated link pages on your topic exist in your niche.

What the bot does

Finds pages that collect links on your topic, checks that they are kept up to date, and suggests your page as an addition with one line on why readers need it.

Listicle inclusion

When it works

A "best X" or "top X tools" list names your competitors and not you. Works best for software and products with a clear category.

What the bot does

Reads the list format and pitches a short entry written the same way, with the reason your product belongs next to the others.

Competitor link copying

When it works

Articles cite a competitor as a source or example, and your page covers the same point as well or better.

What the bot does

Finds the exact sentence that cites the competitor and offers your page as a newer or more complete source for it.

Link insertion

When it works

An existing, indexed article covers your topic but misses a point your page explains. The editor updates content anyway.

What the bot does

Points to the paragraph where your link adds something for the reader and proposes one sentence with the link, no new article needed.

Broken link building

When it works

Pages in your niche link to pages that no longer exist, and you have a live page on the same subject.

What the bot does

Confirms the link is dead, tells the editor where it is, and offers your page as the replacement. Editors like this because it fixes their page.

Unlinked brand mentions

When it works

Someone already wrote your brand name or domain on their page without a link. The easiest yes there is.

What the bot does

Finds the mention, thanks the author and asks for the name to be linked. These targets go first in every campaign.

Guest posts

When it works

Sites in your niche accept contributed articles and your team can share real expertise.

What the bot does

Finds sites that publish guest articles, proposes topics that fill gaps on their blog and drafts the pitch. The article itself must be useful, never a vehicle for a link.

Digital PR

When it works

You have data, a survey, a tool or a story that reporters and newsletter writers can use.

What the bot does

Matches your asset to writers who cover the topic and pitches the angle that makes it news for their readers.

Journalist requests

When it works

Writers publicly ask for expert comments or data on topics you know well.

What the bot does

Watches public requests that match your niche and drafts a short, quotable answer for you to approve. Speed matters here, so drafts come fast.

Partnerships

When it works

You integrate with other products, sponsor events or work with partners who list the tools and companies they work with.

What the bot does

Finds partner, integration and customer pages where you belong and asks for a listing with a link.

Lost link recovery

When it works

A link you had is gone after a redesign, a content update or a URL change on your side.

What the bot does

Monitoring catches the missing link, you get an alert, and the bot drafts a short recovery email to the editor with the right URL.