Link Building Software Your Whole Team Can Run

Workspaces, sites and campaigns

Each workspace holds your sites, campaigns and team. A campaign belongs to one site and has its own goal, strategies, budget cap and sending rules. You can run several campaigns at once, for example one for resource pages and one for digital PR, without them stepping on each other.

The global suppression list works across the whole workspace. If someone opts out from one campaign, no other campaign will email them again.

Roles and approvals

The Agency plan has three roles. Owners manage billing, seats and every setting. Managers run campaigns, approve emails and switch autopilot on or off. Viewers can see the board and reports but cannot send anything. That makes it easy to give a client or an executive read-only access.

In approval mode, every email waits for an OK from someone allowed to approve it. On Growth and Agency, a campaign can move to autopilot once the drafts are trusted. Every send, edit and approval is recorded.

API, webhooks and exports

• CSV export on Growth and Agency. Pull prospects, emails and live links into your own sheets or BI tools.
• API access on Agency. Read campaigns, prospects and links from your own systems.
• Signed webhooks on Agency. Get a signed event when a link goes live, changes rel value or disappears, and verify the signature before you trust it.
• Audit log on Agency. See who did what and when, from approvals to setting changes.
• White label reports on Agency. Share a report link with your logo, for a client or for your own leadership.

What the software does on its own

The team sets direction. The software does the legwork. For each campaign, BacklinksBot finds link gaps against your competitors, scores target pages on the BacklinksBot DR scale, finds public contacts, writes personalized emails, sends them from your connected mailbox, follows up up to two times, sorts replies and drafts answers and negotiation replies. When a link goes live, it is checked on the page for anchor and rel, then monitored daily on Growth and Agency.

The full flow is on the how it works page, and the strategies it can run are on the strategies page.

Security and compliance

Link building software touches your mailbox and your brand, so it has to be careful. Contacts come only from public sources. Every email has a one-click opt-out and your sender identity and postal address, for CAN-SPAM. Business contacts are handled under GDPR legitimate interest. Daily sending caps protect your mailbox reputation. Details on data handling are on the security page.

Rolling the software out to a team

A short rollout avoids confusion later. Most teams follow a simple order. First, the owner connects the sites and the mailboxes that will send outreach, and sets daily sending caps. Next, managers create one campaign per goal, each with its own strategies and budget cap for any publisher fees. Viewers, such as clients or executives, get read-only access to the board and reports.

For the first weeks, keep every campaign in approval mode and agree on who approves what. Once the drafts read the way your team writes, move routine strategies such as unlinked mentions and broken links to autopilot, and keep high value pitches in approval mode.

Finally, connect your reporting. Export to CSV on Growth and Agency, or on Agency use the API and signed webhooks so link events land in your own systems as they happen.

Pricing for teams

Growth costs $499 a month, or $249 a month billed yearly, and fits an in-house SEO team with up to three sites. Agency costs $1,499 a month, or $749 a month billed yearly, and fits agencies and multi-brand companies with up to 15 sites. Usage limits count in the billing period, and deleting records never gives usage back. Upgrades charge the difference right away. Agencies should also read about white label link building. Compare all plans on the pricing page, or try the link gap demo on one of your sites first.

Questions people ask