Broken Link Building Service From Dead Link to Live Link

How to do broken link building in seven steps

1. 1 Find dead pages in your topic. Look for pages that used to rank or get links on your subject and now return an error.
2. 2 Find who still links to them. List the pages on other sites that still point to each dead page.
3. 3 Check relevance. Keep only linking pages on your topic, with real readers and a public contact.
4. 4 Match a replacement. Pick the page on your site that best covers what the dead page covered. If you have nothing close, skip it or create it first.
5. 5 Write a short email. Name the page, quote the dead link, and suggest your page as the fix.
6. 6 Follow up once or twice. Then move on.
7. 7 Verify the fix. Check that the link now points to your page, with the expected anchor and rel value.

How BacklinksBot runs broken link building

Broken link building is part of every plan, including Starter. Here is what the bot does at each step and what you see on the board.

A broken link email that gets a reply

Keep it short. Start with the page name, so the editor knows you actually read it. Quote the dead link and say what happens when you click it. Suggest your page in one line, with what it covers. Do not ask for anything else in the same email.

Each email from BacklinksBot follows that shape, adds your sender name, postal address and a one-click opt-out, and goes out from your mailbox within daily sending caps. In approval mode, you read it first. Broken link emails follow a clear pattern, so many teams move this strategy to autopilot on Growth and Agency once they trust the drafts.

Common mistakes

• Weak replacements. Offering your homepage for a dead guide rarely works. Match the topic.
• Irrelevant sites. A dead link on an off-topic page is not worth the email.
• Too many follow-ups. Two is the limit.
• Never checking again. Pages get edited. BacklinksBot monitors each link weekly on Starter and daily on Growth and Agency, and drafts a recovery email if it vanishes.

Where dead links usually hide

Some kinds of pages collect dead links faster than others. Knowing where to look saves a lot of time, whether you search by hand or review the targets the bot finds.

Resource pages and link roundups are the richest source, because they hold many outbound links and are rarely checked. Old statistics posts often cite studies that moved. Tool lists point to products that shut down or changed their address. Tutorials link to documentation pages that were reorganized. And pages that link to your competitors sometimes point to competitor pages that no longer exist, which makes your page a natural replacement.

The best opportunities combine a dead link with a page you already have. If your site has a strong guide on the same subject as a dead page that many sites still link to, one email template adapted per page can earn several links. When you add that guide to your campaign, the bot matches it to every target where it fits.

Start finding dead links in your topic

Run the link gap demo on your domain to see pages that link to your competitors but not to you. Broken link building is included in Starter at $199 a month, or $99 a month billed yearly, along with resource pages, listicles, unlinked mentions and lost link recovery. See the pricing page. For another quick win, read about unlinked brand mentions, and for more ways to earn links, see how to get backlinks.

Questions people ask